The SWOT analysis, which is an evaluation of a company's strengths, opportunities, weaknesses, & threats, has repeatedly been recommended as the most effective technique for guiding management decisions (Valentin, 2001). Internal components, in this example, people, goods, and/or services, as well as the firm, are referred to as strengths and weaknesses inside the framework. Alternatively, opportunities and risks might be located outside of the organization (Valentin, 2001).